Write an article about how content needs to be designed in order to go viral. One way to do that is by providing valuable information at the same time as not being overly self-serving or promotional. Offer value first and foremost, with your branding message coming second, if at all. If you can’t offer something of redeeming value, then don’t bother trying to make it viral.
Make your content like this to get word of mouth
Creating content for word of mouth is about knowing what your audience wants and needs, what they are responding to, and then delivering that. It’s not about guessing.
The first step is to understand who your audience is. This determines what type of content you are going to create. For example, if you’re creating videos for the health niche, the language you would use with your customers will be different than if you were creating videos for kids learning English as a second language (ESL).
The next step is to find out what they want. To do this, you need to do some research on their blogs or forums, or social media pages. Learn about their problems and the solutions they’re considering. This may take some time, but it’s worth the effort. If you skip this step, you’ll produce content that is not useful to your viewers.
Deliver value to customers
Content marketing is a prime example of content that delivers value to customers. A customer might be looking for an anecdote about the product they are trying to buy, for example. Content marketing is one way to deliver value right to their doorstep by offering helpful information in their moment of need before they have even bought the product.
Another way to make your content go viral is to offer it up for free so that people will take notice. This strategy drives motivation because it’s another form of the “give-to-get” principle. If someone pays you money, you’re more likely to pay attention, but if you give something away for free, then people are more likely to pay attention because it has no cost or risk associated with it.
Provide information for free
Free content is also great for building relationships because people are more likely to pay attention to you if they see that you’re offering value, but they might not be ready to purchase your product or service immediately. Offering free information or insight into a particular industry creates trust between businesses and customers. Most importantly, it creates an emotional connection with your customers because it feels more personal, which encourages people to share your content.
Create emotionally-charged content
Emotional-laden content is viral in nature simply because it is able to inspire people to act on an impulse when they want something so badly that they can’t help but act on their emotions at the push of a button or tap of a finger. This type of content is popularized through posts on social media sites like Facebook and Twitter, where people can post comments and reactions to an article that supports their feelings about the subject.
Provide your customers with insider-information
Everyone likes to feel like they’re in the know, so if you can provide some kind of insider information and allow your customers to share in that privilege, it will be popularized by word of mouth. Offering up some type of knowledge or insight is appealing. So, before you release a new product or service, offer up some carefully selected information on what your customers can expect from the upcoming launch so that they get excited about it before it even becomes available.
Allow customers to submit content
If you’re looking for some extra content or inspiration, consider letting your customers contribute to it by submitting their own articles or posts. People like the opportunity to contribute to something they already enjoy because there’s a sense of ownership involved. If your customers feel like they are part of your product or service, then they are more likely to share it with their friends.
The key to driving sales is first and foremost, providing valuable content that customers want. From there, it’s about how you design the content so that it reaches out to your target audience in a way they can relate with. The more personal contact you have with them via social media platforms like Facebook or Twitter for example will increase their likelihood of sharing your information if they feel an emotional connection to what you’re writing about.